Luís Roque is a tech entrepreneur and the CEO and Co-Founder of HUUB, the startup that is disrupting the supply chain industry and shaping the future of fashion. Since the start of his academic journey, Luís Roque completed a degree in Computer Engineering, a specialization in Web Development and a postgraduate degree in Business Intelligence & Analytics.

Luís began his career at Sonae as a Supply Chain Project Manager, leading the implementation of new logistics hubs across the globe and all the new B2C operations. In 2016, he shifted to Parfois, an international fashion retailer, where he designed and developed all algorithms and data mining models to support decision making for the 700 stores in over 50 countries.

Just before starting his role at Parfois, Luís and the three other co-founders of HUUB began to draw the underpinning concepts and the core business model of the startup. The idea rapidly proved its potential through the company’s swift growth in the early stages and Luís decided to dedicate himself to the evolution and progress of HUUB.

Building upon his experience, Luís is currently doing a PhD in Artificial Intelligence, while leading the company’s growth, bringing innovation to logistics and revolutionizing the fashion supply chain industry.